An article today in the RTE website talks of strategies to boost tourism in Ireland. Apparently Tourism Ireland hopes to boost the number of visitors by 3% next year, after a 12% drop in visitors in 2009 (that's 600,000 fewer visitors!). Apparently the strategy will focus on luring British and German tourists to our fair isle.
The article also admits there was a 25% drop in visitors from Britain last year, likely as many people are opting for 'staycations' during these tough economic times.
What the article doesn't state, and I haven't looked elsewhere for reasons, is why tourists aren't coming to Ireland. I've got a few ideas, so here goes.
The exchange rate and the cost of everything. Currently the pound sterling is worth about €1.10, making rough approximations as to the cost of things fairly valid. So, with this in mind, and in general people with less disposable income, I think the question should be 'why the hell are people
still coming to Ireland? Hotels are expensive and often not up to the same standards as Britain or the US, car hire is expensive, eating out fairly ridiculous, and the price of a pint in Temple Bar should send every tourist scurrying back to the airport pronto.
The inconvenience of it all. Yeah, I know I complain about the inconveniences of daily life here, and that probably comes from living in Canada and the USA for too long. But it is so true! Public transport is inefficient, the roads network is good in places and quite poor in others, shopping can often be a struggle, and government services are dated on concepts from the 70s (not that tourists see that). Some people see these inconveniences as quaint, which I suppose they could be if you're here for a 2 week holiday, but they can become annoying if you life here.
So why do people come to Ireland for a vacation? I would think two main reasons. First, the scenery. Absolutely beautiful mountains, coastlines....even the bogs are gorgeous. The cultural scenery is great too (churches, ruins etc.), but I'm not sure its anything better than they already have in the UK. Most tourist spots are woefully unprepared for large numbers of tourists though. I've taken coach loads of students on trips to the west coast, and just try finding somewhere with public toilets, or where you can get a meal for 30 people on the spur of the moment.
The second reason I think would be heritage. I've stopped counting the number of people I've bumped into (mainly Americans) who are over here seeing where their forebearers came from. Mostly older and likely with a bit of disposable income and looking for a bit of comfort on their travels. The recent economic conference at Farmleigh called on the diaspora to come home to Ireland (either physically or at least to support financially), yet there appears to be no organized effort to help this along. I think a big campaign in America to get people over here for a visit would do wonders.....let's call it Come Home to Ireland - 2012. Making it two years from now should give us a bit of time to scrub up, remove some graffiti, finish a few roads, and to allow the floodwaters to drop.